A Guy With A Scarf
§ A Guy With A Scarf premium membership

Subscribe for a year. The course is yours for life.

399 on Substack. Everything included for the year — the premium newsletter (160/year on its own), the digital companion book, and the full twelve-lesson course. After the year, the course and the book stay yours.

What's included · three things
01 · Premium newsletter
annual · renews
A year of A Guy With A Scarf

The full premium archive plus every new post for 12 months. Long-form essays on the vendor side of sports and media tech, written under deadline pressure.

≈ €160/yr standalone
02 · Digital companion book
permanent
10 Things to Consider

200 pp. PDF · 51 working lists across 10 categories. DRM-free — once you download it, it's on your device for good.

Yours to download
03 · The course
lifetime
Becoming a Better B2B Tech Vendor

Twelve video lessons, slides as PDFs, audio-only tracks, and watch-progress saved per lesson. Stays in your account for life after the year you paid for.

Lifetime access
The lifetime promise
Pay for one year. After it, the course and the digital companion book stay in your account — yours to keep, whether you renew or not, for as long as the site exists.
The newsletter is the renewing part: it lives on Substack and continues only if you keep subscribing. The course and the book are the part you take with you.
Ready · annual subscription
399 /year
Billed by Substack. VAT collected at checkout based on your country. The course stays in your account after the year; the digital book is yours from the moment you download it.
⚠ On Substack, select the right tier
On the Substack page, choose A Guy With A Scarf premium · €399/year. That's the tier with the course and the digital companion book bundled in. Other tiers (free, monthly newsletter) do not include them.
Subscribe on Substack →
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Questions, answered
Q.01Which Substack tier gets me the course?
Only the A Guy With A Scarf premium tier at €399/year. Substack publications can list multiple paid tiers (monthly newsletter, founding member, etc.); the course and the digital companion book are bundled into the annual premium tier specifically. If you pick anything else, you get the newsletter only — and we can't grant course access.
Q.02Can I cancel mid-year and stop paying?
You can stop the next renewal at any time inside Substack — but on annual subscriptions, that doesn't end your current access. You keep all the benefits through the 12 months you've already paid for, then drop to a free subscriber when the period ends. The only window where access ends earlier is Substack's automatic 7-day refund: ask in the first week and Substack refunds the full amount and access stops.
Q.03What happens to the course after the year?
It stays in your account permanently. The twelve lessons, the slides, the audio tracks, and the per-lesson watch progress remain accessible whether or not you renew the subscription, for as long as the site exists.
Q.04What about the book?
The companion book is a 200-page DRM-free PDF. Once you download it, it's on your device — it's yours unconditionally, independent of any subscription state on the site or on Substack.
Q.05What about the newsletter?
The newsletter is the renewing part of the deal. It lives on Substack and you keep receiving it for as long as you keep subscribing. If you stop renewing, the newsletter stops, but the course and the book stay with you.
Q.06How long does access take to activate after I subscribe?
Once your membership is confirmed on Substack, we'll email your access link to the course. It's a manual step from our side, so allow a few hours during business days; usually faster.
Q.07Do you sell the course standalone, without the subscription?
No. The membership is the only way to enroll. The design is intentional — one annual decision rather than a permanent à-la-carte option.
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