Becoming a better B2B tech vendor in sports and media.
Not a playbook. A way of seeing the system from the inside — the judgments required when frameworks stop helping, and the trade-offs that rarely make the case studies.
Course and digital companion book included in the A Guy With A Scarf premium subscription. Once your membership is confirmed on Substack, we'll email your access link to the course.
Sports and media are environments where technology is always visible, often emotional, and rarely forgiving. You learn quickly that being technically right is not the same as being operationally credible.
- 01A way of seeing the system from the inside.
- 02A taxonomy of credibility — how it compounds, how it erodes.
- 03The decisions that shape the next three years, not the next quarter.
- 04The trade-offs that rarely survive a slide deck.
- 01A universal method or a personal success story.
- 02A sales playbook or a generic enterprise-SaaS primer.
- 03A collection of case studies with clean endings.
- 04A course that will teach you how to do your job.
Four movements, twelve lessons.
The course is arranged as a sequence but works as a reference. Each lesson includes a video, the slide deck, and an audio-only track. Return to any lesson at any time.
10 Things to Consider
A field manual for the vendor side of sports and media technology. 51 working lists across 10 categories, built from more than three decades of product, delivery, and commercial experience.
Designed to be revisited at specific moments — before engaging a client, before committing to a deal, when a project changes direction, or when pressure increases during delivery. Not theoretical frameworks. Checkpoint tools for experienced practitioners.
Most of my professional life has been spent on the vendor side of sports and media technology — long enough to have seen several cycles repeat themselves, often with different labels and similar outcomes.
I'm not offering a universal method or a personal success story — I'm sharing a way of seeing the system from the inside.
“I have sat through a lot of B2B content. This is the first time someone has described the actual job as I recognise it.
“It reads like a post-mortem written by someone who stayed in the room afterwards. I kept pausing to take notes I will actually use.
“Not a playbook. Closer to a second opinion from someone who has lived through the same decisions.
People already working on the vendor side of sports and media technology — product, delivery, sales, executive — who recognise the situations described and want a second opinion from someone who has lived through similar ones.
The course. The book.
Yours for life.
Become a member of A Guy With A Scarf premium for full access to the twelve-lesson course, the digital companion book (200 pp.), and the premium newsletter. Stay through your first paid year and the course and the book are permanently yours, whether you renew or not.